The finest curation of interior pieces from emerging artists and established designers around the world
Followers
340.7K
Following
667
Total Posts
Engagement Rate
0.82%
Avg Likes
2,760
Avg Comments
The Oblist is a verified Home & DIY brand based in France, with 340.7K followers on Instagram. The Oblist has shared 972 posts to date, currently less than one post a week. Posts average 2,760 likes and 24 comments, an engagement rate of 0.82%.
On Instagram, Theoblist runs a Home & DIY account that has published 972 posts and gathered 340.7K followers.
Theoblist has an engagement rate of 0.82%, which is above the median of 0.63% for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
The audience comments once per 114 likes on average, an audience that mostly engages through likes.
Over recent weeks, Theoblist has published less than one post per week.
Theoblist follows only 667 accounts while being followed by 340.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,200–$2,200
Based on 340.7K followers and a 0.82% engagement rate, a single sponsored post by Theoblist is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Theoblist | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.63% |
| Average likes | 2,760 | 1,415 |
| Average comments | 24 | 30 |
| Posts per week | 0.14 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theoblist | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.97% |
| Average likes | 2,760 | 2,217 |
| Average comments | 24 | 47 |
| Posts per week | 0.14 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Oblist is a verified home & diy brand based in France on Instagram, with 340.7K followers.
The Oblist posts on Instagram as @theoblist.
The Oblist has 340,656 followers on Instagram (340.7K) as of Jul 15, 2026.
The Oblist's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Oblist average 2,760 likes and 24 comments.
The Oblist posts less than once a week on average.
The Oblist is registered as a business account on Instagram and is verified.
The Oblist is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 972 posts.
The Oblist's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
972
24
Posts / Week
0.14
Growth Score
16.4 / 100
Follower Ratio
510.7×
Engagement
1.79%
Yes. The Oblist carries the blue verified badge on Instagram.
A sponsored post from The Oblist is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
