Speaker | Author | Activist | Founder of foodbabe.com and @truvani Get my new cookbook Food Babe Feast👇🏽
Vani Hari | Food Babe is a verified Food brand. The account has built 2.3M followers on Instagram. The account posts mainly around food and business topics. The account has published 8,134 posts, currently around 2 posts a week. Engagement runs at 0.04%, or about 828 likes and 130 comments per post.
Thefoodbabe is a Food account whose 8,134 posts have grown a following of 2.3M on Instagram.
Benchmarked against 352 Food accounts with over 1M followers, Thefoodbabe posts a 0.04% engagement rate that is in the bottom quarter (median: 0.98%).
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Lately Thefoodbabe has been publishing about 2 posts per week.
With 2.3M followers but only 1,904 accounts followed back, Thefoodbabe shows the ratio of a well-established account.
Estimated sponsored-post value
$8,000–$15,000
Based on 2.3M followers and a 0.04% engagement rate, a single sponsored post by Thefoodbabe is worth an estimated $8,000–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
| Metric | Thefoodbabe | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.98% |
| Average likes | 828 | 18,542 |
| Average comments | 130 | 332 |
| Posts per week | 2.4 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Vani Hari | Food Babe is a verified food brand on Instagram, with 2.3M followers.
Vani Hari | Food Babe posts on Instagram as @thefoodbabe.
Vani Hari | Food Babe has 2,278,391 followers on Instagram (2.3M) as of Sep 30, 2026.
Vani Hari | Food Babe's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Vani Hari | Food Babe average 828 likes and 130 comments.
Vani Hari | Food Babe posts about 2 times per week on average.
Vani Hari | Food Babe is registered as a business account on Instagram and is verified.
Vani Hari | Food Babe is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 8,134 posts.
Total Posts
8,134
Avg Comments
130
Engagement
0%
Yes. Vani Hari | Food Babe carries the blue verified badge on Instagram.
A sponsored post from Vani Hari | Food Babe is estimated at $8,000 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
