AOR for: Florence By Mills, Caruso, Moon, Blake Brown Beauty + more “One of the most talked-about female-driven businesses out there” -@forbes
Outreach This Creator For FreeTHE EDIT is a Beauty brand. The account has built 11.1K followers on Instagram. Its posts sit across beauty and business. THE EDIT has shared 151 posts to date, currently around 2 posts a week. Typical posts draw 112 likes and 20 comments, putting engagement at 1.19%.
Theedit is a Beauty account whose 151 posts have grown a following of 11.1K on Instagram.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Theedit's 1.19% engagement rate is above the median of 0.57%.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Theedit's output runs to about one post per week.
Estimated sponsored-post value
$46–$86
Based on 11.1K followers and a 1.19% engagement rate, a single sponsored post by Theedit is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Theedit | Cohort median |
|---|---|---|
| Engagement rate | 1.19% | 0.57% |
| Average likes | 112 | 134 |
| Average comments | 20 | 12 |
| Posts per week | 1.86 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
THE EDIT is a beauty brand on Instagram, with 11.1K followers.
THE EDIT posts on Instagram as @theedit.
THE EDIT has 11,081 followers on Instagram (11.1K) as of Apr 27, 2026.
THE EDIT's engagement rate is 1.19%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by THE EDIT average 112 likes and 20 comments.
THE EDIT posts about 2 times per week on average.
THE EDIT is registered as a business account on Instagram.
THE EDIT is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 151 posts.
A sponsored post from THE EDIT is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
20
33K
Engagement
1.16%
