Helping nail techs get confident, consistent results Builder gel • prep • retention Online education + in-person training Learn like the pros
Followers
168.7K
Following
2.6K
Total Posts
Engagement Rate
0.5%
Avg Likes
770
Avg Comments
Samantha cox runs a verified Beauty brand account based in United Kingdom with 168.7K followers on Instagram. Content spans beauty and education. The account has published 4,278 posts, currently less than one post a week. Posts average 770 likes and 67 comments, an engagement rate of 0.5%.
As a Beauty account, Thedailynailofficial reaches 168.7K followers on Instagram across 4,278 published posts.
Among 1,553 Beauty accounts with 100K–1M followers in the InstME index, Thedailynailofficial's 0.5% engagement rate comes in above the median of 0.47%.
Roughly one in 12 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$590–$1,100
Based on 168.7K followers and a 0.5% engagement rate, a single sponsored post by Thedailynailofficial is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Education
| Metric | Thedailynailofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.47% |
| Average likes | 770 | 1,059 |
| Average comments | 67 | 46 |
| Posts per week | 0.32 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thedailynailofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.24% |
| Average likes | 770 | 617 |
| Average comments | 67 | 33 |
| Posts per week | 0.32 | 1.22 |
Median values from 55 Beauty accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Samantha cox is a verified beauty brand based in United Kingdom on Instagram, with 168.7K followers.
Samantha cox posts on Instagram as @thedailynailofficial.
Samantha cox has 168,682 followers on Instagram (168.7K) as of Jul 15, 2026.
Samantha cox's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Samantha cox average 770 likes and 67 comments.
Samantha cox posts less than once a week on average.
Samantha cox is registered as a business account on Instagram and is verified.
Samantha cox is categorized as a beauty and education account in the InstME index, based on the profile's bio and Instagram category across 4,278 posts.
Samantha cox's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,278
67
Posts / Week
0.32
Growth Score
10 / 100
Follower Ratio
65.7×
Engagement
0.6%
Yes. Samantha cox carries the blue verified badge on Instagram.
A sponsored post from Samantha cox is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
