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435K
Following
675
Total Posts
Engagement Rate
0.1%
Avg Likes
441
Avg Comments
Lydia is a Beauty creator based in United Kingdom. The account has built 435K followers on Instagram. The account posts mainly around beauty and tech topics. The account has published 851 posts, currently less than one post a week. Typical posts draw 441 likes and 13 comments, putting engagement at 0.1%.
Whatlydialikes is a Beauty account on Instagram with 435K followers and 851 published posts.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Whatlydialikes's 0.1% engagement rate is in the bottom quarter (median: 0.47%).
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Whatlydialikes sits at less than one post per week.
With 435K followers but only 675 accounts followed back, Whatlydialikes shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,800
Based on 435K followers and a 0.1% engagement rate, a single sponsored post by Whatlydialikes is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Whatlydialikes | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.47% |
| Average likes | 441 | 1,059 |
| Average comments | 13 | 46 |
| Posts per week | 0.3 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Whatlydialikes | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.24% |
| Average likes | 441 | 617 |
| Average comments | 13 | 33 |
| Posts per week | 0.3 | 1.22 |
Median values from 55 Beauty accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lydia is a beauty creator based in United Kingdom on Instagram, with 435K followers.
Lydia posts on Instagram as @whatlydialikes.
Lydia has 434,976 followers on Instagram (435K) as of Jul 15, 2026.
Lydia's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Lydia average 441 likes and 13 comments.
Lydia posts less than once a week on average.
Lydia is registered as a creator account on Instagram.
Lydia is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 851 posts.
Lydia's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
851
13
Posts / Week
0.3
Growth Score
2 / 100
Follower Ratio
644.4×
Engagement
1.55%
A sponsored post from Lydia is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
