Made with 💕, 🧈, and zero shame 🥰 🎥 creator @tasteofhome COOKBOOK AVAILABLE NOW🎉 🎬 Netflix 👉🏿
Alex Bala | Recipe Creator is a verified Food brand. The account has built 78K followers on Instagram. The account posts mainly around food and lifestyle topics. The account has published 688 posts, currently less than one post a week. Posts average 10,907 likes and 164 comments, an engagement rate of 14.2%.
Thebuttababe is a Food account whose 688 posts have grown a following of 78K on Instagram.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Thebuttababe posts a 14.2% engagement rate that is in the top quarter (median: 0.75%).
Roughly one in 67 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Thebuttababe sits at less than one post per week.
Estimated sponsored-post value
$1,100–$2,000
Based on 78K followers and a 14.2% engagement rate, a single sponsored post by Thebuttababe is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
| Metric | Thebuttababe | Cohort median |
|---|---|---|
| Engagement rate | 14.2% | 0.75% |
| Average likes | 10,907 | 177 |
| Average comments | 164 | 10 |
| Posts per week | 0.68 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Alex Bala | Recipe Creator is a verified food brand on Instagram, with 78K followers.
Alex Bala | Recipe Creator posts on Instagram as @thebuttababe.
Alex Bala | Recipe Creator has 77,975 followers on Instagram (78K) as of Sep 9, 2026.
Alex Bala | Recipe Creator's engagement rate is 14.2%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Alex Bala | Recipe Creator average 10,907 likes and 164 comments.
Alex Bala | Recipe Creator posts less than once a week on average.
Alex Bala | Recipe Creator is registered as a business account on Instagram and is verified.
Alex Bala | Recipe Creator is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 688 posts.
Avg Comments
164
Engagement
0.58%
Yes. Alex Bala | Recipe Creator carries the blue verified badge on Instagram.
A sponsored post from Alex Bala | Recipe Creator is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
