America’s No.1 food lifestyle brand. 👇 LINK IN BIO 👇
Followers
2.2M
Following
471
Total Posts
Engagement Rate
0.02%
Avg Likes
306
Avg Comments
Taste of Home is a verified Food brand on Instagram based in United States, tracked in the InstME index with 2.2M followers. The account posts mainly around food and fashion topics. The account has published 15,829 posts, currently around 20 posts a week. Typical posts draw 306 likes and 189 comments, putting engagement at 0.02%.
Tasteofhome is a Food account whose 15,829 posts have grown a following of 2.2M on Instagram.
Compared with 352 other Food accounts with over 1M followers in the InstME index, Tasteofhome's 0.02% engagement rate is in the bottom quarter (median: 0.98%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Lately Tasteofhome has been publishing about 20 posts per week, more than one per day.
With 2.2M followers but only 471 accounts followed back, Tasteofhome shows the ratio of a well-established account.
Estimated sponsored-post value
$7,500–$14,000
Based on 2.2M followers and a 0.02% engagement rate, a single sponsored post by Tasteofhome is worth an estimated $7,500–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Fashion
| Metric | Tasteofhome | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.98% |
| Average likes | 306 | 18,542 |
| Average comments | 189 | 332 |
| Posts per week | 20.12 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tasteofhome | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.29% |
| Average likes | 306 | 23,995 |
| Average comments | 189 | 480 |
| Posts per week | 20.12 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Taste of Home is a verified food brand based in United States on Instagram, with 2.2M followers.
Taste of Home posts on Instagram as @tasteofhome.
Taste of Home has 2,151,134 followers on Instagram (2.2M) as of Apr 27, 2026.
Taste of Home's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Taste of Home average 306 likes and 189 comments.
Taste of Home posts about 20 times per week on average.
Taste of Home is registered as a business account on Instagram and is verified.
Taste of Home is categorized as a food and fashion account in the InstME index, based on the profile's bio and Instagram category across 15,829 posts.
Taste of Home's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
15,829
189
Posts / Week
20.12
Growth Score
0.4 / 100
Follower Ratio
4567.2×
Engagement
1.76%
Yes. Taste of Home carries the blue verified badge on Instagram.
A sponsored post from Taste of Home is estimated at $7,500 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
