India's national newspaper, now on Instagram.
Outreach This Creator For FreeFollowers
4.3M
Following
26
Total Posts
Engagement Rate
0.09%
Avg Likes
3,957
Avg Comments
On Instagram, The Hindu is a verified News & media website brand based in India with an audience of 4.3M. The Hindu has shared 16,142 posts to date, currently around 84 posts a week. Engagement runs at 0.09%, or about 3,957 likes and 57 comments per post.
The_hindu operates a News & media website account on Instagram, pairing 4.3M followers with 16,142 posts.
A post from The_hindu usually lands 3,957 likes and 57 comments, near one interaction for every 1,069 followers.
For roughly every 69 likes there is one comment, an audience that mostly engages through likes.
The_hindu keeps a posting cadence of about 84 posts per week, more than one per day.
Quality checks give The_hindu 88/100; around 10% of the audience appears low-quality or inactive, a strong signal of genuine reach.
The_hindu keeps its following list short (26) relative to 4.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$28,000
Based on 4.3M followers and a 0.09% engagement rate, a single sponsored post by The_hindu is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | The_hindu | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 3,957 | 25,711 |
| Average comments | 57 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_hindu | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.97% |
| Average likes | 3,957 | 33,444 |
| Average comments | 57 | 257 |
| Posts per week | 84 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Hindu is a verified news & media website brand based in India on Instagram, with 4.3M followers.
The Hindu posts on Instagram as @the_hindu.
The Hindu has 4,290,591 followers on Instagram (4.3M) as of Jul 11, 2026.
The Hindu's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by The Hindu average 3,957 likes and 57 comments.
The Hindu posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Hindu's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Hindu is registered as a business account on Instagram and is verified.
The Hindu is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 16,142 posts.
16,142
57
Posts / Week
84
Growth Score
1.8 / 100
Audience Score
88 / 100
Engagement
0.09%
The Hindu's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Hindu carries the blue verified badge on Instagram.
A sponsored post from The Hindu is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
