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BrandNews & media website
Dedicated to modern design
lnk.bio/designmilkAudience
Browse top profilesFollowers
3.8M
Following
5.9K
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
745
Avg Comments
What the numbers say about @designmilk
With 3.8M followers across 19,403 posts, @designmilk is one of the Pets accounts tracked in the InstME index.
Compared with 85 other Pets accounts with over 1M followers in the InstME index, @designmilk's 0.02% engagement rate is in the bottom quarter (median: 0.64%).
The comment-to-like ratio works out to one comment per 131 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 16 posts per week — more than one per day.
The account follows just 5,914 others against 3.8M followers — a ratio typical of established creators and brands.
@designmilk vs similar accounts
| Metric | @designmilk | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.64% |
| Average likes | 745 | 17,194 |
| Average comments | 6 | 272 |
| Posts per week | 16.39 | 2.15 |
Median values from 85 Pets accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @designmilk's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @designmilk: (745 avg likes + 6 avg comments) ÷ 3,839,203 followers × 100 ≈ 0.02%.
Frequently asked questions about @designmilk
How many followers does @designmilk have?
@designmilk has 3,839,203 followers on Instagram (3.8M) as of Jul 10, 2026.
What is @designmilk's engagement rate?
@designmilk's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.64%) for Pets accounts with over 1M followers in the InstME index.
How many likes does @designmilk average per post?
Posts by @designmilk average 745 likes and 6 comments.
How often does @designmilk post on Instagram?
@designmilk posts about 16 times per week on average.
Is @designmilk a business or creator account?
@designmilk is registered as a business account on Instagram and is verified.
