Followers
138.8K
Following
2
Total Posts
Engagement Rate
17.72%
Avg Likes
24,445
Avg Comments
Reaching 138.8K followers on Instagram, That's my Craft is a verified Home & DIY brand based in India. The account has published 251 posts, currently less than one post a week. Typical posts draw 24,445 likes and 150 comments, putting engagement at 17.72%.
Thatsmycraft shows up in the InstME index as a Home & DIY account, 138.8K followers, 251 posts.
For Home & DIY accounts with 100K–1M followers, Thatsmycraft's 17.72% engagement rate is in the top quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The audience comments once per 163 likes on average, an audience that mostly engages through likes.
Thatsmycraft currently publishes less than one post per week.
InstME estimates 0% of Thatsmycraft's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Thatsmycraft follows only 2 accounts while being followed by 138.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,900–$3,600
Based on 138.8K followers and a 17.72% engagement rate, a single sponsored post by Thatsmycraft is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thatsmycraft | Cohort median |
|---|---|---|
| Engagement rate | 17.72% | 0.63% |
| Average likes | 24,445 | 1,415 |
| Average comments | 150 | 30 |
| Posts per week | 0.36 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thatsmycraft | Cohort median |
|---|---|---|
| Engagement rate | 17.72% | 1.49% |
| Average likes | 24,445 | 3,406 |
| Average comments | 150 | 60 |
| Posts per week | 0.36 | 0.75 |
Median values from 545 accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
That's my Craft is a verified home & diy brand based in India on Instagram, with 138.8K followers.
That's my Craft posts on Instagram as @thatsmycraft.
That's my Craft has 138,835 followers on Instagram (138.8K) as of Jul 15, 2026.
That's my Craft's engagement rate is 17.72%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by That's my Craft average 24,445 likes and 150 comments.
That's my Craft posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of That's my Craft's followers are low-quality or inactive, giving an audience-quality score of 100/100.
That's my Craft is registered as a business account on Instagram and is verified.
That's my Craft is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 251 posts.
251
150
Posts / Week
0.36
Growth Score
100 / 100
ER Rank
Top 5%
Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.44%
That's my Craft's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. That's my Craft carries the blue verified badge on Instagram.
A sponsored post from That's my Craft is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
