Companhia Aérea Oficial da Seleção Nacional 🇵🇹 Official Carrier of the Portuguese Football Team 🇵🇹 - Service questions? DM or Facebook.
TAP Air Portugal is a verified Travel brand on Instagram based in Portugal, tracked in the InstME index with 726.3K followers. Its posts sit across travel and sports. The account has published 2,679 posts, currently less than one post a week. Engagement runs at 0.48%, or about 2,131 likes and 1,325 comments per post.
Counting 726.3K followers and 2,679 posts, Tapairportugal sits in the InstME index as a Travel account.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Tapairportugal's 0.48% engagement rate is below the median of 0.92%.
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Tapairportugal maintains a rhythm of less than one post per week.
With 726.3K followers but only 448 accounts followed back, Tapairportugal shows the ratio of a well-established account.
Estimated sponsored-post value
$2,500–$4,700
Based on 726.3K followers and a 0.48% engagement rate, a single sponsored post by Tapairportugal is worth an estimated $2,500–$4,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Sports
| Metric | Tapairportugal | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.92% |
| Average likes | 2,131 | 1,974 |
| Average comments | 1,325 | 53 |
| Posts per week | 0.08 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tapairportugal | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.18% |
| Average likes | 2,131 | 2,451 |
| Average comments | 1,325 | 59 |
| Posts per week | 0.08 | 1.08 |
Median values from 56 accounts in Portugal with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
TAP Air Portugal is a verified travel brand based in Portugal on Instagram, with 726.3K followers.
TAP Air Portugal posts on Instagram as @tapairportugal.
TAP Air Portugal has 726,332 followers on Instagram (726.3K) as of Sep 11, 2026.
TAP Air Portugal's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by TAP Air Portugal average 2,131 likes and 1,325 comments.
TAP Air Portugal posts less than once a week on average.
TAP Air Portugal is registered as a business account on Instagram and is verified.
TAP Air Portugal is categorized as a travel and sports account in the InstME index, based on the profile's bio and Instagram category across 2,679 posts.
TAP Air Portugal's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
1,325
Engagement
1.88%
Yes. TAP Air Portugal carries the blue verified badge on Instagram.
A sponsored post from TAP Air Portugal is estimated at $2,500 to $4,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
