Follow us for travel content, cute cows and our amazing nature. Show us your Switzerland moments: Use #IneedSwitzerland or tag ! 🇨🇭
Switzerland Tourism runs a verified Travel brand account based in Switzerland with 1.2M followers on Instagram. Content spans travel and parenting. To date Switzerland Tourism has posted 2,992 times, currently around 8 posts a week. Engagement runs at 0.16%, or about 1,826 likes and 44 comments per post.
Switzerland is a Travel account on Instagram with 1.2M followers and 2,992 published posts.
Compared with 165 other Travel accounts with over 1M followers in the InstME index, Switzerland's 0.16% engagement rate is in the bottom quarter (median: 0.74%).
Roughly one in 41 likes comes with a comment, a healthy amount of conversation.
Switzerland maintains a rhythm of about 8 posts per week, more than one per day.
With 1.2M followers but only 919 accounts followed back, Switzerland shows the ratio of a well-established account.
Estimated sponsored-post value
$4,100–$7,700
Based on 1.2M followers and a 0.16% engagement rate, a single sponsored post by Switzerland is worth an estimated $4,100–$7,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Switzerland, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Parenting
| Metric | Switzerland | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.74% |
| Average likes | 1,826 | 15,822 |
| Average comments | 44 | 167 |
| Posts per week | 7.54 | 1.04 |
Median values from 165 Travel accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Switzerland Tourism is a verified travel brand based in Switzerland on Instagram, with 1.2M followers.
Switzerland Tourism posts on Instagram as @switzerland.
Switzerland Tourism has 1,181,518 followers on Instagram (1.2M) as of Jul 10, 2026.
Switzerland Tourism's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Travel accounts with over 1M followers in the InstME index.
Posts by Switzerland Tourism average 1,826 likes and 44 comments.
Switzerland Tourism posts about 8 times per week on average.
Switzerland Tourism is registered as a business account on Instagram and is verified.
Switzerland Tourism is categorized as a travel and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,992 posts.
Total Posts
2,992
Avg Comments
44
Engagement
0.1%
Switzerland Tourism's profile places the account in Switzerland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Switzerland Tourism carries the blue verified badge on Instagram.
A sponsored post from Switzerland Tourism is estimated at $4,100 to $7,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
