Certified baddie (and music festival)
Outreach This Creator For FreeFollowers
156.1K
Following
205
Total Posts
Engagement Rate
7.62%
Avg Likes
11,838
Avg Comments
Reaching 156.1K followers on Instagram, Spilt Milk is a verified Beauty creator. Its posts sit across beauty and music. To date Spilt Milk has posted 808 times, currently around 5 posts a week. Typical posts draw 11,838 likes and 53 comments, putting engagement at 7.62%.
On Instagram, Spiltmilk_au runs a Beauty account that has published 808 posts and gathered 156.1K followers.
Spiltmilk_au has an engagement rate of 7.62%, which is in the top quarter (median: 0.47%) for Beauty accounts with 100Kโ1M followers, based on 1,553 accounts in the InstME index.
At one comment per 222 likes, the ratio points to an audience that mostly engages through likes.
Spiltmilk_au keeps a posting cadence of about 5 posts per week.
Spiltmilk_au follows only 205 accounts while being followed by 156.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200โ$4,100
Based on 156.1K followers and a 7.62% engagement rate, a single sponsored post by Spiltmilk_au is worth an estimated $2,200โ$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women ยท mostly 18โ34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Spiltmilk_au | Cohort median |
|---|---|---|
| Engagement rate | 7.62% | 0.47% |
| Average likes | 11,838 | 1,059 |
| Average comments | 53 | 46 |
| Posts per week | 5.08 | 1.04 |
Median values from 1,553 Beauty accounts with 100Kโ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Spilt Milk is a verified beauty creator on Instagram, with 156.1K followers.
Spilt Milk posts on Instagram as @spiltmilk_au.
Spilt Milk has 156,063 followers on Instagram (156.1K) as of Jul 10, 2026.
Spilt Milk's engagement rate is 7.62%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100Kโ1M followers in the InstME index.
Posts by Spilt Milk average 11,838 likes and 53 comments.
Spilt Milk posts about 5 times per week on average.
Spilt Milk is registered as a creator account on Instagram and is verified.
Spilt Milk is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 808 posts.
Yes. Spilt Milk carries the blue verified badge on Instagram.
808
53
Posts / Week
5.08
Growth Score
100 / 100
Follower Ratio
761.3ร
450.7K
Engagement
0%
A sponsored post from Spilt Milk is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
