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76.5K
Following
1
Total Posts
Engagement Rate
0.7%
Avg Likes
535
Avg Comments
On Instagram, SOFY India is a verified Beauty brand based in India with an audience of 76.5K. Its posts sit across beauty and health. SOFY India has shared 1,910 posts to date, currently around 2 posts a week. Posts average 535 likes and 1 comments, an engagement rate of 0.7%.
Tracked in the InstME index, Sofyclubindia is a Beauty account with 76.5K followers and a back catalogue of 1,910 posts.
Sofyclubindia records a 0.7% engagement rate, above the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
For roughly every 457 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Sofyclubindia has kept to about one post per week.
Sofyclubindia keeps its following list short (1) relative to 76.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$270–$500
Based on 76.5K followers and a 0.7% engagement rate, a single sponsored post by Sofyclubindia is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Sofyclubindia | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.57% |
| Average likes | 535 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 1.5 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sofyclubindia | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 0.7% |
| Average likes | 535 | 164 |
| Average comments | 1 | 9 |
| Posts per week | 1.5 | 0.38 |
Median values from 69 Beauty accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
SOFY India is a verified beauty brand based in India on Instagram, with 76.5K followers.
SOFY India posts on Instagram as @sofyclubindia.
SOFY India has 76,494 followers on Instagram (76.5K) as of Jul 15, 2026.
SOFY India's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by SOFY India average 535 likes and 1 comments.
SOFY India posts about 2 times per week on average.
SOFY India is registered as a business account on Instagram and is verified.
SOFY India is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,910 posts.
SOFY India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,910
1
Posts / Week
1.5
Growth Score
14 / 100
Follower Ratio
76494.0×
121.6K
Engagement
34.38%
Yes. SOFY India carries the blue verified badge on Instagram.
A sponsored post from SOFY India is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
