Followers
74.2K
Following
1.5K
Total Posts
Engagement Rate
0.29%
Avg Likes
175
Avg Comments
Official SO...? Fragrance runs a verified Beauty brand account based in United Kingdom with 74.2K followers on Instagram. Content spans beauty and automotive. To date Official SO...? Fragrance has posted 5,247 times, currently around 4 posts a week. Engagement runs at 0.29%, or about 175 likes and 41 comments per post.
Counting 74.2K followers and 5,247 posts, Sofragrance sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Sofragrance posts a 0.29% engagement rate that is below the median of 0.57%.
Followers weigh in with a comment about every 4 likes, an unusually discussion-heavy audience.
Lately Sofragrance has been publishing about 4 posts per week.
At 100/100 on audience quality, Sofragrance carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$260–$480
Based on 74.2K followers and a 0.29% engagement rate, a single sponsored post by Sofragrance is worth an estimated $260–$480. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sofragrance | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.57% |
| Average likes | 175 | 134 |
| Average comments | 41 | 12 |
| Posts per week | 3.7 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sofragrance | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.37% |
| Average likes | 175 | 83 |
| Average comments | 41 | 9 |
| Posts per week | 3.7 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Official SO...? Fragrance is a verified beauty brand based in United Kingdom on Instagram, with 74.2K followers.
Official SO...? Fragrance posts on Instagram as @sofragrance.
Official SO...? Fragrance has 74,192 followers on Instagram (74.2K) as of Apr 23, 2026.
Official SO...? Fragrance's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Official SO...? Fragrance average 175 likes and 41 comments.
Official SO...? Fragrance posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Official SO...? Fragrance's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Official SO...? Fragrance is registered as a business account on Instagram and is verified.
5,247
41
Posts / Week
3.7
Growth Score
5.8 / 100
ER Rank
23th
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
168.7K
Engagement
0.5%
Official SO...? Fragrance is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 5,247 posts.
Official SO...? Fragrance's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Official SO...? Fragrance carries the blue verified badge on Instagram.
A sponsored post from Official SO...? Fragrance is estimated at $260 to $480. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
