Follow @slmag for the best food, adventures, shopping, fun, art and culture in Utah. Click 👇 our bio link for more info on any post.
Followers
32.9K
Following
2.2K
Total Posts
Engagement Rate
0.12%
Avg Likes
36
Avg Comments
Salt Lake magazine is a verified Food brand based in United States, with 32.9K followers on Instagram. Its posts sit across food and travel. Salt Lake magazine has shared 3,127 posts to date, currently around 5 posts a week. Posts average 36 likes and 3 comments, an engagement rate of 0.12%.
Slmag operates a Food account on Instagram, pairing 32.9K followers with 3,127 posts.
Slmag records a 0.12% engagement rate, in the bottom quarter (median: 0.75%) for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 13 to one, indicating an unusually discussion-heavy audience.
Slmag's recent cadence works out to about 5 posts per week.
Estimated sponsored-post value
$120–$210
Based on 32.9K followers and a 0.12% engagement rate, a single sponsored post by Slmag is worth an estimated $120–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
| Metric | Slmag | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.75% |
| Average likes | 36 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 4.66 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Slmag | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.68% |
| Average likes | 36 | 140 |
| Average comments | 3 | 8 |
| Posts per week | 4.66 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Salt Lake magazine is a verified food brand based in United States on Instagram, with 32.9K followers.
Salt Lake magazine posts on Instagram as @slmag.
Salt Lake magazine has 32,926 followers on Instagram (32.9K) as of Jul 16, 2026.
Salt Lake magazine's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Salt Lake magazine average 36 likes and 3 comments.
Salt Lake magazine posts about 5 times per week on average.
Salt Lake magazine is registered as a business account on Instagram and is verified.
Salt Lake magazine is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 3,127 posts.
Salt Lake magazine's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,127
3
Posts / Week
4.66
Growth Score
2.4 / 100
Follower Ratio
14.9×
Engagement
0.07%
Yes. Salt Lake magazine carries the blue verified badge on Instagram.
A sponsored post from Salt Lake magazine is estimated at $120 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
