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Matalan is a verified business account, with 881.1K followers on Instagram. The account has published 8,837 posts, currently around 9 posts a week. Posts average 237 likes and 6 comments, an engagement rate of 0.03%.
Shopmatalan operates a business account on Instagram, pairing 881.1K followers with 8,837 posts.
For accounts with 100K–1M followers, Shopmatalan's 0.03% engagement rate reads as in the bottom 5% in the InstME index.
At one comment per 38 likes, the ratio points to a healthy amount of conversation.
Shopmatalan keeps a posting cadence of about 9 posts per week, more than one per day.
InstME's audience-quality checks score Shopmatalan at 64/100, with an estimated 30% low-quality or inactive followers, a solid result.
Shopmatalan keeps its following list short (2,336) relative to 881.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,100–$5,700
Based on 881.1K followers and a 0.03% engagement rate, a single sponsored post by Shopmatalan is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Shopmatalan | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 237 | 2,985 |
| Average comments | 6 | 73 |
| Posts per week | 9.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Matalan is a verified Instagram brand on Instagram, with 881.1K followers.
Matalan posts on Instagram as @shopmatalan.
Matalan has 881,097 followers on Instagram (881.1K) as of Sep 7, 2026.
Matalan's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Matalan average 237 likes and 6 comments.
Matalan posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 30% of Matalan's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Matalan is registered as a business account on Instagram and is verified.
Yes. Matalan carries the blue verified badge on Instagram.
A sponsored post from Matalan is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
8,837
Avg Comments
6
Engagement
0.02%
