Menswear:@riverislandman Kidswear: 📲 Use to be featured.
Followers
2.6M
Following
953
Total Posts
Engagement Rate
0.03%
Avg Likes
796
Avg Comments
River Island is a verified business account. The account has built 2.6M followers on Instagram. The account has published 14,156 posts, currently around 8 posts a week. Posts average 796 likes and 27 comments, an engagement rate of 0.03%.
Counting 2.6M followers and 14,156 posts, Riverisland sits in the InstME index as a business account.
Riverisland averages 796 likes and 27 comments per post, roughly one interaction for every 3,112 of its followers.
One comment lands for every 30 likes, which reads as a healthy amount of conversation.
Riverisland maintains a rhythm of about 8 posts per week, more than one per day.
Audience-quality analysis puts Riverisland at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 2.6M followers but only 953 accounts followed back, Riverisland shows the ratio of a well-established account.
Estimated sponsored-post value
$9,000–$17,000
Based on 2.6M followers and a 0.03% engagement rate, a single sponsored post by Riverisland is worth an estimated $9,000–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Riverisland | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 796 | 25,711 |
| Average comments | 27 | 376 |
| Posts per week | 7.62 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
River Island is a verified Instagram brand on Instagram, with 2.6M followers.
River Island posts on Instagram as @riverisland.
River Island has 2,560,490 followers on Instagram (2.6M) as of Jul 15, 2026.
River Island's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by River Island average 796 likes and 27 comments.
River Island posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 10% of River Island's followers are low-quality or inactive, giving an audience-quality score of 88/100.
River Island is registered as a business account on Instagram and is verified.
Yes. River Island carries the blue verified badge on Instagram.
14,156
27
Posts / Week
7.62
Growth Score
0.6 / 100
Audience Score
88 / 100
Engagement
21.39%
A sponsored post from River Island is estimated at $9,000 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
