Good-enough-to-eat fragrances, crafted in London, clean by design, and always cruelty-free.
Shay & Blue is a verified Beauty brand based in United Kingdom, with 36.6K followers on Instagram. To date Shay & Blue has posted 1,981 times, currently less than one post a week. Engagement runs at 0.09%, or about 29 likes and 3 comments per post.
With 36.6K followers across 1,981 posts, Shayandblue is one of the Beauty accounts tracked in the InstME index.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Shayandblue's 0.09% engagement rate lands in the bottom quarter (median: 0.57%).
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Shayandblue's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$130–$240
Based on 36.6K followers and a 0.09% engagement rate, a single sponsored post by Shayandblue is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Shayandblue | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.57% |
| Average likes | 29 | 134 |
| Average comments | 3 | 12 |
| Posts per week | 0.69 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shayandblue | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.37% |
| Average likes | 29 | 83 |
| Average comments | 3 | 9 |
| Posts per week | 0.69 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Shay & Blue is a verified beauty brand based in United Kingdom on Instagram, with 36.6K followers.
Shay & Blue posts on Instagram as @shayandblue.
Shay & Blue has 36,626 followers on Instagram (36.6K) as of Sep 6, 2026.
Shay & Blue's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Shay & Blue average 29 likes and 3 comments.
Shay & Blue posts less than once a week on average.
Shay & Blue is registered as a business account on Instagram and is verified.
Shay & Blue is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,981 posts.
Shay & Blue's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
3
Engagement
0.14%
Yes. Shay & Blue carries the blue verified badge on Instagram.
A sponsored post from Shay & Blue is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
