✨28 (CEO of base vs looks) 🇬🇧London, UK Content Creator ~Fashion & beauty that feels good~ 📩 👇SHOP everything
Followers
93K
Following
1.7K
Total Posts
Engagement Rate
0.71%
Avg Likes
607
Avg Comments
Lydia Altman runs a verified Beauty creator account based in United Kingdom with 93K followers on Instagram. The account posts mainly around beauty and fashion topics. Lydia Altman has shared 534 posts to date, currently less than one post a week. Engagement runs at 0.71%, or about 607 likes and 56 comments per post.
Counting 93K followers and 534 posts, Officiallylyd sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Officiallylyd posts a 0.71% engagement rate that is above the median of 0.57%.
One comment lands for every 11 likes, which reads as an unusually discussion-heavy audience.
Video content from Officiallylyd draws about 15.9K views.
Officiallylyd maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$330–$600
Based on 93K followers and a 0.71% engagement rate, a single sponsored post by Officiallylyd is worth an estimated $330–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Fashion
| Metric | Officiallylyd | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.57% |
| Average likes | 607 | 134 |
| Average comments | 56 | 12 |
| Posts per week | 0.21 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Officiallylyd | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.37% |
| Average likes | 607 | 83 |
| Average comments | 56 | 9 |
| Posts per week | 0.21 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Lydia Altman is a verified beauty creator based in United Kingdom on Instagram, with 93K followers.
Lydia Altman posts on Instagram as @officiallylyd.
Lydia Altman has 93,031 followers on Instagram (93K) as of Mar 29, 2026.
Lydia Altman's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Lydia Altman average 607 likes and 56 comments.
Lydia Altman posts less than once a week on average.
Lydia Altman is registered as a creator account on Instagram and is verified.
Lydia Altman is categorized as a beauty and fashion account in the InstME index, based on the profile's bio and Instagram category across 534 posts.
Lydia Altman's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
534
56
Avg Views
15,884
Posts / Week
0.21
Growth Score
14.2 / 100
Engagement
1.61%
Yes. Lydia Altman carries the blue verified badge on Instagram.
A sponsored post from Lydia Altman is estimated at $330 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
