📚 Author, NYT bestseller FIRED UP 🔥 Organizer, Coach, Speaker 🏫 Founder emerita, @MomsDemand
Followers
234.7K
Following
4.8K
Total Posts
Engagement Rate
1.35%
Avg Likes
2,923
Avg Comments
Shannon Watts is a verified Fitness creator based in United States, with 234.7K followers on Instagram. The account posts mainly around fitness and business topics. The account has published 279 posts, currently around 3 posts a week. Posts average 2,923 likes and 241 comments, an engagement rate of 1.35%.
Shannonrwatts's Instagram presence spans 279 posts and 234.7K followers, profiling it as a Fitness account.
For Fitness accounts with 100K–1M followers, Shannonrwatts's 1.35% engagement rate is below the median of 1.82%, a read from 2,038 accounts in the InstME index.
For roughly every 12 likes there is one comment, an unusually discussion-heavy audience.
Video posts from Shannonrwatts average 63.2K views, about 27% follower reach per post.
Shannonrwatts's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$1,100–$2,100
Based on 234.7K followers and a 1.35% engagement rate, a single sponsored post by Shannonrwatts is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Business
| Metric | Shannonrwatts | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 1.82% |
| Average likes | 2,923 | 4,679 |
| Average comments | 241 | 94 |
| Posts per week | 2.6 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shannonrwatts | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 1.27% |
| Average likes | 2,923 | 3,326 |
| Average comments | 241 | 77 |
| Posts per week | 2.6 | 0.31 |
Median values from 244 Fitness accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Shannon Watts is a verified fitness creator based in United States on Instagram, with 234.7K followers.
Shannon Watts posts on Instagram as @shannonrwatts.
Shannon Watts has 234,666 followers on Instagram (234.7K) as of Mar 26, 2026.
Shannon Watts's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Shannon Watts average 2,923 likes and 241 comments.
Shannon Watts posts about 3 times per week on average.
Shannon Watts is registered as a creator account on Instagram and is verified.
Shannon Watts is categorized as a fitness and business account in the InstME index, based on the profile's bio and Instagram category across 279 posts.
Shannon Watts's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
279
241
Avg Views
63,223
Posts / Week
2.6
Growth Score
27 / 100
Engagement
0.57%
Yes. Shannon Watts carries the blue verified badge on Instagram.
A sponsored post from Shannon Watts is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
