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Reaching 22.1K followers on Instagram, Schwarzkopf Australia is a verified Fashion brand based in Australia. Content spans fashion and beauty. The account has published 1,293 posts, currently less than one post a week. Engagement runs at 1.63%, or about 308 likes and 51 comments per post.
With 22.1K followers across 1,293 posts, Schwarzkopfau is one of the Fashion accounts tracked in the InstME index.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Schwarzkopfau's 1.63% engagement rate lands above the median of 1.09%.
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Schwarzkopfau average 1.8K views.
Schwarzkopfau's recent cadence works out to less than one post per week.
Schwarzkopfau scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$230
Based on 22.1K followers and a 1.63% engagement rate, a single sponsored post by Schwarzkopfau is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Schwarzkopfau | Cohort median |
|---|---|---|
| Engagement rate | 1.63% | 1.09% |
| Average likes | 308 | 243 |
| Average comments | 51 | 19 |
| Posts per week | 0.05 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Schwarzkopfau | Cohort median |
|---|---|---|
| Engagement rate | 1.63% | 0.27% |
| Average likes | 308 | 62 |
| Average comments | 51 | 8 |
| Posts per week | 0.05 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Schwarzkopf Australia is a verified fashion brand based in Australia on Instagram, with 22.1K followers.
Schwarzkopf Australia posts on Instagram as @schwarzkopfau.
Schwarzkopf Australia has 22,075 followers on Instagram (22.1K) as of Sep 7, 2026.
Schwarzkopf Australia's engagement rate is 1.63%, calculated from average likes and comments per post relative to followers. That is above the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Schwarzkopf Australia average 308 likes and 51 comments.
Schwarzkopf Australia posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Schwarzkopf Australia's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Schwarzkopf Australia is registered as a business account on Instagram and is verified.
Avg Comments
51
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
Engagement
0.09%
Schwarzkopf Australia is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 1,293 posts.
Schwarzkopf Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Schwarzkopf Australia carries the blue verified badge on Instagram.
A sponsored post from Schwarzkopf Australia is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
