Melbourne My Style Premier Digital Fashion & Lifestyle Publication 1M+ Reach | Editorial Campaigns & Event Production
Reaching 55.2K followers on Instagram, MELINDA SULLIVAN is a verified Fashion creator based in Australia. The account posts mainly around fashion and lifestyle topics. The account has published 5,107 posts, currently less than one post a week. Engagement runs at 21.34%, or about 11,562 likes and 221 comments per post.
Tracked in the InstME index, Melbournemystyle is a Fashion account with 55.2K followers and a back catalogue of 5,107 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Melbournemystyle's 21.34% engagement rate lands in the top quarter (median: 1.09%).
The like-to-comment split is roughly 52 to one, indicating a healthy amount of conversation.
Melbournemystyle currently publishes less than one post per week.
InstME estimates 0% of Melbournemystyle's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$770–$1,400
Based on 55.2K followers and a 21.34% engagement rate, a single sponsored post by Melbournemystyle is worth an estimated $770–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Melbournemystyle | Cohort median |
|---|---|---|
| Engagement rate | 21.34% | 1.09% |
| Average likes | 11,562 | 243 |
| Average comments | 221 | 19 |
| Posts per week | 0.15 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Melbournemystyle | Cohort median |
|---|---|---|
| Engagement rate | 21.34% | 0.27% |
| Average likes | 11,562 | 62 |
| Average comments | 221 | 8 |
| Posts per week | 0.15 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 22, 2026
MELINDA SULLIVAN is a verified fashion creator based in Australia on Instagram, with 55.2K followers.
MELINDA SULLIVAN posts on Instagram as @melbournemystyle.
MELINDA SULLIVAN has 55,210 followers on Instagram (55.2K) as of Sep 22, 2026.
MELINDA SULLIVAN's engagement rate is 21.34%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by MELINDA SULLIVAN average 11,562 likes and 221 comments.
MELINDA SULLIVAN posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of MELINDA SULLIVAN's followers are low-quality or inactive, giving an audience-quality score of 100/100.
MELINDA SULLIVAN is registered as a creator account on Instagram and is verified.
Total Posts
5,107
Avg Comments
221
Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
Engagement
0.1%
MELINDA SULLIVAN is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5,107 posts.
MELINDA SULLIVAN's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. MELINDA SULLIVAN carries the blue verified badge on Instagram.
A sponsored post from MELINDA SULLIVAN is estimated at $770 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
