🌎 The official global Instagram of Blundstone. 🇦🇺 A Tasmanian family company that's now a global brand. Since 1870.
Reaching 124.3K followers on Instagram, Blundstone is a verified business account based in Australia. To date Blundstone has posted 2,326 times, currently less than one post a week. Engagement runs at 0.1%, or about 123 likes and 1 comments per post.
On Instagram, Blundstone runs a business account that has published 2,326 posts and gathered 124.3K followers.
A typical post by Blundstone collects about 123 likes and 1 comments, roughly one interaction for every 1,005 followers.
The audience comments once per 113 likes on average, an audience that mostly engages through likes.
Blundstone keeps a posting cadence of less than one post per week.
Blundstone follows only 322 accounts while being followed by 124.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$430–$810
Based on 124.3K followers and a 0.1% engagement rate, a single sponsored post by Blundstone is worth an estimated $430–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Blundstone | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 123 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 0.79 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Blundstone | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.7% |
| Average likes | 123 | 1,539 |
| Average comments | 1 | 38 |
| Posts per week | 0.79 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Blundstone is a verified Instagram brand based in Australia on Instagram, with 124.3K followers.
Blundstone has 124,256 followers on Instagram (124.3K) as of Jul 9, 2026.
Blundstone's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Blundstone average 123 likes and 1 comments.
Blundstone posts less than once a week on average.
Blundstone is registered as a business account on Instagram and is verified.
Blundstone's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Blundstone carries the blue verified badge on Instagram.
A sponsored post from Blundstone is estimated at $430 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,326
Avg Comments
1
371.9K
Engagement
6.76%
