Parenting without the BS. Please take the enchiladas out of the freezer when you get home. 📖 @scarymommybookclub
Followers
2.7M
Following
1.1K
Total Posts
Engagement Rate
0.69%
Avg Likes
17,800
Avg Comments
Scary Mommy is a verified Home & DIY brand. The account has built 2.7M followers on Instagram. To date Scary Mommy has posted 21,527 times, currently around 30 posts a week. Typical posts draw 17,800 likes and 638 comments, putting engagement at 0.69%.
The Home & DIY account Scarymommy has posted 21,527 times on Instagram and drawn 2.7M followers.
Scarymommy's 0.69% engagement rate is above the median of 0.38% among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
One comment lands for every 28 likes, which reads as a healthy amount of conversation.
Scarymommy maintains a rhythm of about 30 posts per week, more than one per day.
Audience-quality analysis puts Scarymommy at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,070 others against 2.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$9,300–$17,000
Based on 2.7M followers and a 0.69% engagement rate, a single sponsored post by Scarymommy is worth an estimated $9,300–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Scarymommy | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.38% |
| Average likes | 17,800 | 13,700 |
| Average comments | 638 | 139 |
| Posts per week | 30.19 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Scary Mommy is a verified home & diy brand on Instagram, with 2.7M followers.
Scary Mommy posts on Instagram as @scarymommy.
Scary Mommy has 2,666,981 followers on Instagram (2.7M) as of Jul 15, 2026.
Scary Mommy's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is above the median of 0.38% for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Scary Mommy average 17,800 likes and 638 comments.
Scary Mommy posts about 30 times per week on average.
InstME's audience-quality analysis estimates about 0% of Scary Mommy's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Scary Mommy is registered as a business account on Instagram and is verified.
Scary Mommy is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 21,527 posts.
21,527
638
Posts / Week
30.19
Growth Score
13.8 / 100
Audience Score
100 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.5%
Yes. Scary Mommy carries the blue verified badge on Instagram.
A sponsored post from Scary Mommy is estimated at $9,300 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
