@saltandsugarbakingco
Explore Entertainment Creatorsbaking & doing life in the Ozarks | 🥣🍒🍪 📸
Outreach This Creator For FreeShelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie runs a Food creator account with 16.2K followers on Instagram. Content spans food and lifestyle. Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie has shared 897 posts to date, currently less than one post a week. Engagement runs at 54.96%, or about 8,865 likes and 21 comments per post.
Saltandsugarbakingco is a Food account whose 897 posts have grown a following of 16.2K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Saltandsugarbakingco's 54.96% engagement rate is in the top quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 421 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Saltandsugarbakingco sits at less than one post per week.
Estimated sponsored-post value
$230–$420
Based on 16.2K followers and a 54.96% engagement rate, a single sponsored post by Saltandsugarbakingco is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Lifestyle
| Metric | Saltandsugarbakingco | Cohort median |
|---|---|---|
| Engagement rate | 54.96% | 0.75% |
| Average likes | 8,865 | 177 |
| Average comments | 21 | 10 |
| Posts per week | 0.08 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie is a food creator on Instagram, with 16.2K followers.
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie posts on Instagram as @saltandsugarbakingco.
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie has 16,169 followers on Instagram (16.2K) as of Sep 20, 2026.
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie's engagement rate is 54.96%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie average 8,865 likes and 21 comments.
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie posts less than once a week on average.
Total Posts
897
Avg Comments
21
Engagement
1.8%
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie is registered as a creator account on Instagram.
Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie is categorized as a food and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 897 posts.
A sponsored post from Shelby | Salt & Sugar Baking Co. | Cookie Creative + Foodie is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
