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Followers
48.3K
Following
3.9K
Total Posts
Engagement Rate
0.19%
Avg Likes
83
Avg Comments
The Urban Oyster ™️ runs a verified Food brand account based in United States with 48.3K followers on Instagram. To date The Urban Oyster ™️ has posted 167 times, currently around 2 posts a week. Posts average 83 likes and 7 comments, an engagement rate of 0.19%.
Counting 48.3K followers and 167 posts, Theurbanoyster sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Theurbanoyster's 0.19% engagement rate is in the bottom quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Video content from Theurbanoyster draws about 3.7K views.
Theurbanoyster maintains a rhythm of about 2 posts per week.
Estimated sponsored-post value
$170–$310
Based on 48.3K followers and a 0.19% engagement rate, a single sponsored post by Theurbanoyster is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Theurbanoyster | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.75% |
| Average likes | 83 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 2.2 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theurbanoyster | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.68% |
| Average likes | 83 | 140 |
| Average comments | 7 | 8 |
| Posts per week | 2.2 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Urban Oyster ™️ is a verified food brand based in United States on Instagram, with 48.3K followers.
The Urban Oyster ™️ posts on Instagram as @theurbanoyster.
The Urban Oyster ™️ has 48,336 followers on Instagram (48.3K) as of Jul 13, 2026.
The Urban Oyster ™️'s engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by The Urban Oyster ™️ average 83 likes and 7 comments.
The Urban Oyster ™️ posts about 2 times per week on average.
The Urban Oyster ™️ is registered as a business account on Instagram and is verified.
The Urban Oyster ™️ is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 167 posts.
167
7
Avg Views
3,702
Posts / Week
2.2
Growth Score
3.8 / 100
Engagement
0.03%
The Urban Oyster ™️'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Urban Oyster ™️ carries the blue verified badge on Instagram.
A sponsored post from The Urban Oyster ™️ is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.