The Business of Ethical Fashion #SAFW 🇿🇦
Followers
108.8K
Following
3.6K
Total Posts
Engagement Rate
0.42%
Avg Likes
434
Avg Comments
Reaching 108.8K followers on Instagram, South African Fashion Week is a verified Business brand based in South Africa. The account posts mainly around business and fashion topics. South African Fashion Week has shared 14,257 posts to date, currently around 1 post a week. Engagement runs at 0.42%, or about 434 likes and 18 comments per post.
Tracked in the InstME index, Safashionweek is a Business account with 108.8K followers and a back catalogue of 14,257 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Safashionweek's 0.42% engagement rate lands below the median of 1.25%.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
Safashionweek keeps a posting cadence of about one post per week.
Estimated sponsored-post value
$380–$710
Based on 108.8K followers and a 0.42% engagement rate, a single sponsored post by Safashionweek is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Fashion
| Metric | Safashionweek | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.25% |
| Average likes | 434 | 2,990 |
| Average comments | 18 | 92 |
| Posts per week | 1.04 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Safashionweek | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.02% |
| Average likes | 434 | 2,318 |
| Average comments | 18 | 50 |
| Posts per week | 1.04 | 0.97 |
Median values from 111 accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
South African Fashion Week is a verified business brand based in South Africa on Instagram, with 108.8K followers.
South African Fashion Week posts on Instagram as @safashionweek.
South African Fashion Week has 108,758 followers on Instagram (108.8K) as of Jul 12, 2026.
South African Fashion Week's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by South African Fashion Week average 434 likes and 18 comments.
South African Fashion Week posts about 1 time per week on average.
South African Fashion Week is registered as a business account on Instagram and is verified.
South African Fashion Week is categorized as a business and fashion account in the InstME index, based on the profile's bio and Instagram category across 14,257 posts.
14,257
18
Posts / Week
1.04
Growth Score
8.4 / 100
Follower Ratio
30.3×
Engagement
0.19%
South African Fashion Week's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. South African Fashion Week carries the blue verified badge on Instagram.
A sponsored post from South African Fashion Week is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
