Cape Town-based Photographer Retired Influencer @bybento.co Founder
Roy Potterill runs a verified Business creator account based in South Africa with 99.1K followers on Instagram. Its posts sit across business and photography. Roy Potterill has shared 1,962 posts to date, currently less than one post a week. Typical posts draw 169 likes and 21 comments, putting engagement at 0.19%.
The Business account Roywrench has posted 1,962 times on Instagram and drawn 99.1K followers.
Roywrench's 0.19% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Followers weigh in with a comment about every 8 likes, an unusually discussion-heavy audience.
Roywrench's output runs to less than one post per week.
At 76/100 on audience quality, Roywrench carries an estimated 20% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$350–$640
Based on 99.1K followers and a 0.19% engagement rate, a single sponsored post by Roywrench is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Roywrench | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.46% |
| Average likes | 169 | 334 |
| Average comments | 21 | 22 |
| Posts per week | 0.05 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Roywrench | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.92% |
| Average likes | 169 | 241 |
| Average comments | 21 | 13 |
| Posts per week | 0.05 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Roy Potterill is a verified business creator based in South Africa on Instagram, with 99.1K followers.
Roy Potterill posts on Instagram as @roywrench.
Roy Potterill has 99,111 followers on Instagram (99.1K) as of Aug 9, 2026.
Roy Potterill's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Roy Potterill average 169 likes and 21 comments.
Roy Potterill posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Roy Potterill's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Roy Potterill is registered as a creator account on Instagram and is verified.
Roy Potterill is categorized as a business and photography account in the InstME index, based on the profile's bio and Instagram category across 1,962 posts.
Total Posts
1,962
Avg Comments
21
Predominantly men · mostly 25–44
Typical for Business creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Photography
Engagement
0.34%
Roy Potterill's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Roy Potterill carries the blue verified badge on Instagram.
A sponsored post from Roy Potterill is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
