• Quarterly design magazine, digital destination, and book. Style for everyone! • Editorial Director: • Publisher:
Followers
418.2K
Following
2K
Total Posts
Engagement Rate
0.34%
Avg Likes
1,341
Avg Comments
On Instagram, RUE is a verified Fashion brand with an audience of 418.2K. Its posts sit across fashion and travel. The account has published 2,189 posts, currently around 2 posts a week. Posts average 1,341 likes and 63 comments, an engagement rate of 0.34%.
Ruemagazine operates a Fashion account on Instagram, pairing 418.2K followers with 2,189 posts.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Ruemagazine's 0.34% engagement rate lands below the median of 0.86%.
The like-to-comment split is roughly 21 to one, indicating a healthy amount of conversation.
Over recent weeks, Ruemagazine has published about 2 posts per week.
Ruemagazine keeps its following list short (1,971) relative to 418.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,700
Based on 418.2K followers and a 0.34% engagement rate, a single sponsored post by Ruemagazine is worth an estimated $1,500–$2,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Travel
| Metric | Ruemagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 0.86% |
| Average likes | 1,341 | 1,969 |
| Average comments | 63 | 58 |
| Posts per week | 2 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
RUE is a verified fashion brand on Instagram, with 418.2K followers.
RUE posts on Instagram as @ruemagazine.
RUE has 418,155 followers on Instagram (418.2K) as of Apr 28, 2026.
RUE's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by RUE average 1,341 likes and 63 comments.
RUE posts about 2 times per week on average.
RUE is registered as a business account on Instagram and is verified.
RUE is categorized as a fashion and travel account in the InstME index, based on the profile's bio and Instagram category across 2,189 posts.
Yes. RUE carries the blue verified badge on Instagram.
A sponsored post from RUE is estimated at $1,500 to $2,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,189
63
Posts / Week
2
Growth Score
6.8 / 100
Follower Ratio
212.2×
Engagement
0%
