Seasonal style, everyday value ✨
Outreach This Creator For FreeFollowers
1.2M
Following
379
Total Posts
Engagement Rate
0.06%
Avg Likes
748
Avg Comments
Kirkland's is a verified Fashion brand on Instagram, tracked in the InstME index with 1.2M followers. Kirkland's has shared 6,487 posts to date, currently around 2 posts a week. Typical posts draw 748 likes and 12 comments, putting engagement at 0.06%.
Counting 1.2M followers and 6,487 posts, Kirklands sits in the InstME index as a Fashion account.
Benchmarked against 424 Fashion accounts with over 1M followers, Kirklands posts a 0.06% engagement rate that is in the bottom quarter (median: 0.52%).
Comments arrive at about one per 63 likes, a sign of an audience that mostly engages through likes.
Video content from Kirklands draws about 6.6K views.
Kirklands maintains a rhythm of about one post per week.
Kirklands's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 1.2M followers but only 379 accounts followed back, Kirklands shows the ratio of a well-established account.
Estimated sponsored-post value
$4,300–$8,000
Based on 1.2M followers and a 0.06% engagement rate, a single sponsored post by Kirklands is worth an estimated $4,300–$8,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Kirklands | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.52% |
| Average likes | 748 | 9,959 |
| Average comments | 12 | 187 |
| Posts per week | 1.72 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 6, 2026
Kirkland's is a verified fashion brand on Instagram, with 1.2M followers.
Kirkland's posts on Instagram as @kirklands.
Kirkland's has 1,231,311 followers on Instagram (1.2M) as of Apr 6, 2026.
Kirkland's's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by Kirkland's average 748 likes and 12 comments.
Kirkland's posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 10% of Kirkland's's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Kirkland's is registered as a business account on Instagram and is verified.
Kirkland's is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 6,487 posts.
6,487
12
Avg Views
6,601
Posts / Week
1.72
Growth Score
1.2 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.18%
Yes. Kirkland's carries the blue verified badge on Instagram.
A sponsored post from Kirkland's is estimated at $4,300 to $8,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
