the future of pet gear 🐾 free U.S. shipping $250+✈️ @wired & @people’s best pet carrier🥇 🧡 by Nat Geo, NYT, Vogue
Outreach This Creator For FreeFollowers
26.9K
Following
1.3K
Total Posts
Engagement Rate
0.16%
Avg Likes
42
Avg Comments
Roverlund is a Pets brand on Instagram based in United States, tracked in the InstME index with 26.9K followers. Its posts sit across pets and automotive. Roverlund has shared 1,513 posts to date, currently around 7 posts a week. Engagement runs at 0.16%, or about 42 likes and 2 comments per post.
The Pets account Roverlund has posted 1,513 times on Instagram and drawn 26.9K followers.
Roverlund's 0.16% engagement rate is in the bottom quarter (median: 0.99%) among Pets accounts with 10K–100K followers, measured across 2,822 accounts in the InstME index.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Posting frequency for Roverlund sits at about 7 posts per week.
Roverlund comes in at 82/100 for audience quality, with 15% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$94–$170
Based on 26.9K followers and a 0.16% engagement rate, a single sponsored post by Roverlund is worth an estimated $94–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Roverlund | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.99% |
| Average likes | 42 | 239 |
| Average comments | 2 | 10 |
| Posts per week | 6.97 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Roverlund | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.82% |
| Average likes | 42 | 200 |
| Average comments | 2 | 8 |
| Posts per week | 6.97 | 0.92 |
Median values from 724 Pets accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Roverlund is a pets brand based in United States on Instagram, with 26.9K followers.
Roverlund has 26,896 followers on Instagram (26.9K) as of Jul 16, 2026.
Roverlund's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.99%) for Pets accounts with 10K–100K followers in the InstME index.
Posts by Roverlund average 42 likes and 2 comments.
Roverlund posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 15% of Roverlund's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Roverlund is registered as a business account on Instagram.
Roverlund is categorized as a pets and automotive account in the InstME index, based on the profile's bio and Instagram category across 1,513 posts.
Roverlund's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,513
2
Posts / Week
6.97
Growth Score
3.2 / 100
ER Rank
15th
Predominantly women · mostly 18–34
Typical for Pets creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Secondary: Automotive
Engagement
0.88%
A sponsored post from Roverlund is estimated at $94 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
