“Make Happy Moments.” 私にいいもの。暮らしにいいこと。 毎日にHappyな「瞬間」がストックされていく、そんなエッセンスをロート製薬からお届けします💝 ※DMへの個別返信は行なっておりません 偽アカ注意⚠️公式は青いバッジのついた だけです！
ロート製薬 is a verified Beauty brand, with 138.9K followers on Instagram. The account posts mainly around beauty and health topics. ロート製薬 has shared 1,064 posts to date, currently around 3 posts a week. Engagement runs at 0.42%, or about 481 likes and 103 comments per post.
Rohto_official operates a Beauty account on Instagram, pairing 138.9K followers with 1,064 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Rohto_official's 0.42% engagement rate lands below the median of 0.47%.
The audience comments once per 5 likes on average, an unusually discussion-heavy audience.
Rohto_official's recent cadence works out to about 3 posts per week.
Rohto_official keeps its following list short (6) relative to 138.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$490–$900
Based on 138.9K followers and a 0.42% engagement rate, a single sponsored post by Rohto_official is worth an estimated $490–$900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Rohto_official | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.47% |
| Average likes | 481 | 1,059 |
| Average comments | 103 | 46 |
| Posts per week | 3.23 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 27, 2026
ロート製薬 is a verified beauty brand on Instagram, with 138.9K followers.
ロート製薬 posts on Instagram as @rohto_official.
ロート製薬 has 138,914 followers on Instagram (138.9K) as of Sep 27, 2026.
ロート製薬's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by ロート製薬 average 481 likes and 103 comments.
ロート製薬 posts about 3 times per week on average.
ロート製薬 is registered as a business account on Instagram and is verified.
ロート製薬 is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,064 posts.
Yes. ロート製薬 carries the blue verified badge on Instagram.
A sponsored post from ロート製薬 is estimated at $490 to $900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,064
Avg Comments
103
Engagement
2.29%
