All things Rodial makeup from the social desk at @rodialbeauty 🔎 #rodialmakeup 🇬🇧 Harrods, Harvey Nichols, Selfridges 🇺🇸 Blue Mercury, Planet Beauty
Outreach This Creator For FreeFollowers
2.3K
Following
626
Total Posts
Engagement Rate
2.54%
Avg Likes
53
Avg Comments
Rodial Makeup runs a Beauty brand account based in United States with 2.3K followers on Instagram. Its posts sit across beauty and automotive. To date Rodial Makeup has posted 623 times, currently around 2 posts a week. Typical posts draw 53 likes and 7 comments, putting engagement at 2.54%.
As a Beauty account, Rodial_makeup reaches 2.3K followers on Instagram across 623 published posts.
Among 4,078 Beauty accounts with 1K–10K followers in the InstME index, Rodial_makeup's 2.54% engagement rate comes in below the median of 3.02%.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Video posts from Rodial_makeup average 684.5 views, about 29% follower reach per post.
Rodial_makeup maintains a rhythm of about one post per week.
Audience-quality analysis puts Rodial_makeup at 94/100; roughly 5% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$21–$39
Based on 2.3K followers and a 2.54% engagement rate, a single sponsored post by Rodial_makeup is worth an estimated $21–$39. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rodial_makeup | Cohort median |
|---|---|---|
| Engagement rate | 2.54% | 3.02% |
| Average likes | 53 | 79 |
| Average comments | 7 | 9 |
| Posts per week | 1.87 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rodial_makeup | Cohort median |
|---|---|---|
| Engagement rate | 2.54% | 2.48% |
| Average likes | 53 | 70 |
| Average comments | 7 | 8 |
| Posts per week | 1.87 | 0.27 |
Median values from 661 Beauty accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Rodial Makeup is a beauty brand based in United States on Instagram, with 2.3K followers.
Rodial Makeup posts on Instagram as @rodial_makeup.
Rodial Makeup has 2,333 followers on Instagram (2.3K) as of Jul 14, 2026.
Rodial Makeup's engagement rate is 2.54%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Rodial Makeup average 53 likes and 7 comments.
Rodial Makeup posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Rodial Makeup's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Rodial Makeup is registered as a business account on Instagram.
Rodial Makeup is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 623 posts.
623
7
Avg Views
685
Posts / Week
1.87
Growth Score
50.8 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
6.8K
Engagement
86.11%
Rodial Makeup's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rodial Makeup is estimated at $21 to $39. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
