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Outreach This Creator For FreeFollowers
17.3K
Following
526
Total Posts
Engagement Rate
1.88%
Avg Likes
308
Avg Comments
R E L E A S E is a Lifestyle brand on Instagram, tracked in the InstME index with 17.3K followers. R E L E A S E has shared 721 posts to date, currently around 2 posts a week. Posts average 308 likes and 16 comments, an engagement rate of 1.88%.
Counting 17.3K followers and 721 posts, Release_detroit sits in the InstME index as a Lifestyle account.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, Release_detroit posts a 1.88% engagement rate that is below the median of 3.25%.
Followers weigh in with a comment about every 19 likes, an unusually discussion-heavy audience.
Posting frequency for Release_detroit sits at about one post per week.
Release_detroit comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 17.3K followers and a 1.88% engagement rate, a single sponsored post by Release_detroit is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Release_detroit | Cohort median |
|---|---|---|
| Engagement rate | 1.88% | 3.25% |
| Average likes | 308 | 875 |
| Average comments | 16 | 33 |
| Posts per week | 1.8 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
R E L E A S E is a lifestyle brand on Instagram, with 17.3K followers.
R E L E A S E posts on Instagram as @release_detroit.
R E L E A S E has 17,281 followers on Instagram (17.3K) as of Jul 16, 2026.
R E L E A S E's engagement rate is 1.88%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by R E L E A S E average 308 likes and 16 comments.
R E L E A S E posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of R E L E A S E's followers are low-quality or inactive, giving an audience-quality score of 94/100.
R E L E A S E is registered as a business account on Instagram.
R E L E A S E is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 721 posts.
721
16
Posts / Week
1.8
Growth Score
37.6 / 100
ER Rank
Top 48%
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
6.21%
A sponsored post from R E L E A S E is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
