watch the World Of Red Bull👇 #givesyouwiiings
Outreach This Creator For FreeFollowers
32.7M
Following
2.1K
Total Posts
Engagement Rate
5.16%
Avg Likes
1,678,178
Avg Comments
Reaching 32.7M followers on Instagram, Red Bull is a verified business account. Red Bull has shared 11,356 posts to date, currently less than one post a week. Posts average 1,678,178 likes and 5,939 comments, an engagement rate of 5.16%.
Redbull's Instagram presence spans 11,356 posts and 32.7M followers, profiling it as a business account.
A typical post by Redbull collects about 1,678,178 likes and 5,939 comments, roughly one interaction for every 19 followers.
Followers leave about one comment for every 283 likes, an audience that mostly engages through likes.
In recent weeks Redbull has kept to less than one post per week.
Redbull scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Redbull follows only 2,130 accounts while being followed by 32.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$460,000–$850,000
Based on 32.7M followers and a 5.16% engagement rate, a single sponsored post by Redbull is worth an estimated $460,000–$850,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Redbull | Cohort median |
|---|---|---|
| Engagement rate | 5.16% | 1.02% |
| Average likes | 1,678,178 | 25,711 |
| Average comments | 5,939 | 376 |
| Posts per week | 0.41 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Red Bull is a verified Instagram brand on Instagram, with 32.7M followers.
Red Bull posts on Instagram as @redbull.
Red Bull has 32,667,100 followers on Instagram (32.7M) as of Apr 23, 2026.
Red Bull's engagement rate is 5.16%, calculated from average likes and comments per post relative to followers.
Posts by Red Bull average 1,678,178 likes and 5,939 comments.
Red Bull posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Red Bull's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Red Bull is registered as a business account on Instagram and is verified.
Yes. Red Bull carries the blue verified badge on Instagram.
A sponsored post from Red Bull is estimated at $460,000 to $850,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,356
5,939
Posts / Week
0.41
Growth Score
100 / 100
Audience Score
100 / 100
Engagement
0.78%