In 2026 It's All To Drive For 🤩
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42.2M
Following
110
Total Posts
Engagement Rate
0.35%
Avg Likes
148,394
Avg Comments
FORMULA 1® is a verified business account on Instagram, tracked in the InstME index with 42.2M followers. To date FORMULA 1® has posted 32,089 times, currently around 3 posts a week. Typical posts draw 148,394 likes and 506 comments, putting engagement at 0.35%.
F1 is a business account whose 32,089 posts have grown a following of 42.2M on Instagram.
On average, F1's posts earn 148,394 likes and 506 comments, about one interaction per 283 followers.
The comment-to-like ratio works out to one comment per 294 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
With 42.2M followers but only 110 accounts followed back, F1 shows the ratio of a well-established account.
Estimated sponsored-post value
$150,000–$270,000
Based on 42.2M followers and a 0.35% engagement rate, a single sponsored post by F1 is worth an estimated $150,000–$270,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | F1 | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.02% |
| Average likes | 148,394 | 25,711 |
| Average comments | 506 | 376 |
| Posts per week | 3.3 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
FORMULA 1® is a verified Instagram brand on Instagram, with 42.2M followers.
FORMULA 1® posts on Instagram as @f1.
FORMULA 1® has 42,202,486 followers on Instagram (42.2M) as of Apr 23, 2026.
FORMULA 1®'s engagement rate is 0.35%, calculated from average likes and comments per post relative to followers.
Posts by FORMULA 1® average 148,394 likes and 506 comments.
FORMULA 1® posts about 3 times per week on average.
FORMULA 1® is registered as a business account on Instagram and is verified.
Yes. FORMULA 1® carries the blue verified badge on Instagram.
A sponsored post from FORMULA 1® is estimated at $150,000 to $270,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
32,089
506
Posts / Week
3.3
Growth Score
7 / 100
Follower Ratio
383659.0×
Engagement
6.29%
