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46M
Following
582
Total Posts
Engagement Rate
0.86%
Avg Likes
391,045
Avg Comments
Reaching 46M followers on Instagram, Nike Football is a verified Sports brand. To date Nike Football has posted 2,757 times, currently around 4 posts a week. Posts average 391,045 likes and 2,777 comments, an engagement rate of 0.86%.
Nikefootball's Instagram presence spans 2,757 posts and 46M followers, profiling it as a Sports account.
For Sports accounts with over 1M followers, Nikefootball's 0.86% engagement rate is below the median of 1.05%, a read from 107 accounts in the InstME index.
For roughly every 141 likes there is one comment, an audience that mostly engages through likes.
Over recent weeks, Nikefootball has published about 4 posts per week.
InstME estimates 0% of Nikefootball's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Nikefootball follows only 582 accounts while being followed by 46M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160,000–$300,000
Based on 46M followers and a 0.86% engagement rate, a single sponsored post by Nikefootball is worth an estimated $160,000–$300,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nikefootball | Cohort median |
|---|---|---|
| Engagement rate | 0.86% | 1.05% |
| Average likes | 391,045 | 29,326 |
| Average comments | 2,777 | 353 |
| Posts per week | 4.1 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Nike Football is a verified sports brand on Instagram, with 46M followers.
Nike Football posts on Instagram as @nikefootball.
Nike Football has 45,977,986 followers on Instagram (46M) as of Apr 24, 2026.
Nike Football's engagement rate is 0.86%, calculated from average likes and comments per post relative to followers. That is below the median of 1.05% for Sports accounts with over 1M followers in the InstME index.
Posts by Nike Football average 391,045 likes and 2,777 comments.
Nike Football posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Nike Football's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nike Football is registered as a business account on Instagram and is verified.
Nike Football is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 2,757 posts.
2,757
2,777
Posts / Week
4.1
Growth Score
17.2 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.11%
Yes. Nike Football carries the blue verified badge on Instagram.
A sponsored post from Nike Football is estimated at $160,000 to $300,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
