HAIR + OUTFITS + MOM LIFE Started this account in the Postpartum Trenches 🫶🏻
Outreach This Creator For FreeFollowers
71.4K
Following
537
Total Posts
Engagement Rate
14.53%
Avg Likes
10,340
Avg Comments
CHELLA | Lifestyle & Hair is a Beauty creator on Instagram, tracked in the InstME index with 71.4K followers. Content spans beauty and parenting. The account has published 544 posts, currently less than one post a week. Engagement runs at 14.53%, or about 10,340 likes and 25 comments per post.
The Beauty account Rachelelayna has posted 544 times on Instagram and drawn 71.4K followers.
Rachelelayna's 14.53% engagement rate is in the top quarter (median: 0.57%) among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
Followers weigh in with a comment about every 411 likes, an audience that mostly engages through likes.
Video posts pull 687.8K views on average, roughly 9.6× Rachelelayna's follower base, evidence of reach beyond its own audience.
Posting frequency for Rachelelayna sits at less than one post per week.
The account follows just 537 others against 71.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 71.4K followers and a 14.53% engagement rate, a single sponsored post by Rachelelayna is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Rachelelayna | Cohort median |
|---|---|---|
| Engagement rate | 14.53% | 0.57% |
| Average likes | 10,340 | 134 |
| Average comments | 25 | 12 |
| Posts per week | 0.18 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
CHELLA | Lifestyle & Hair is a beauty creator on Instagram, with 71.4K followers.
CHELLA | Lifestyle & Hair posts on Instagram as @rachelelayna.
CHELLA | Lifestyle & Hair has 71,356 followers on Instagram (71.4K) as of Jul 15, 2026.
CHELLA | Lifestyle & Hair's engagement rate is 14.53%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by CHELLA | Lifestyle & Hair average 10,340 likes and 25 comments.
CHELLA | Lifestyle & Hair posts less than once a week on average.
CHELLA | Lifestyle & Hair is registered as a creator account on Instagram.
CHELLA | Lifestyle & Hair is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 544 posts.
544
25
Avg Views
687,830
Posts / Week
0.18
Growth Score
100 / 100
Engagement
0.47%
A sponsored post from CHELLA | Lifestyle & Hair is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
