Pro Plan empowers pets with exceptional nutrition designed to fuel your best life together. Pro Plan is Fuel For Life. Learn more at:
Followers
171.9K
Following
956
Total Posts
Engagement Rate
0.5%
Avg Likes
835
Avg Comments
Purina Pro Plan is a verified Health brand, with 171.9K followers on Instagram. To date Purina Pro Plan has posted 1,085 times, currently around 2 posts a week. Typical posts draw 835 likes and 24 comments, putting engagement at 0.5%.
Proplan operates a Health account on Instagram, pairing 171.9K followers with 1,085 posts.
Proplan records a 0.5% engagement rate, below the median of 0.57% for the 264 Health accounts with 100K–1M followers tracked in the InstME index.
For roughly every 34 likes there is one comment, a healthy amount of conversation.
In recent weeks Proplan has kept to about one post per week.
Proplan scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Proplan keeps its following list short (956) relative to 171.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$600–$1,100
Based on 171.9K followers and a 0.5% engagement rate, a single sponsored post by Proplan is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Proplan | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 0.57% |
| Average likes | 835 | 1,265 |
| Average comments | 24 | 46 |
| Posts per week | 1.87 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Purina Pro Plan is a verified health brand on Instagram, with 171.9K followers.
Purina Pro Plan posts on Instagram as @proplan.
Purina Pro Plan has 171,944 followers on Instagram (171.9K) as of Jul 11, 2026.
Purina Pro Plan's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Health accounts with 100K–1M followers in the InstME index.
Posts by Purina Pro Plan average 835 likes and 24 comments.
Purina Pro Plan posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Purina Pro Plan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Purina Pro Plan is registered as a business account on Instagram and is verified.
Purina Pro Plan is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,085 posts.
1,085
24
Posts / Week
1.87
Growth Score
10 / 100
ER Rank
34th
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
0.27%
Yes. Purina Pro Plan carries the blue verified badge on Instagram.
A sponsored post from Purina Pro Plan is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
