+ skin wellness formulated with prebiotics + doctor-founded by Dr. Roshini Raj + available at TULA.com, @ultabeauty, &
Followers
496K
Following
2.1K
Total Posts
Engagement Rate
0.01%
Avg Likes
59
Avg Comments
Tula is a verified Health brand, with 496K followers on Instagram. Content spans health and beauty. To date Tula has posted 4,271 times, currently around 3 posts a week. Engagement runs at 0.01%, or about 59 likes and 12 comments per post.
Tula's Instagram presence spans 4,271 posts and 496K followers, profiling it as a Health account.
Tula has an engagement rate of 0.01%, which is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers, based on 264 accounts in the InstME index.
The audience comments once per 5 likes on average, an unusually discussion-heavy audience.
Tula's recent cadence works out to about 3 posts per week.
Tula follows only 2,109 accounts while being followed by 496K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,700–$3,200
Based on 496K followers and a 0.01% engagement rate, a single sponsored post by Tula is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Secondary: Beauty
| Metric | Tula | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.57% |
| Average likes | 59 | 1,265 |
| Average comments | 12 | 46 |
| Posts per week | 2.8 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Tula is a verified health brand on Instagram, with 496K followers.
Tula has 495,985 followers on Instagram (496K) as of Jul 10, 2026.
Tula's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers in the InstME index.
Posts by Tula average 59 likes and 12 comments.
Tula posts about 3 times per week on average.
Tula is registered as a business account on Instagram and is verified.
Tula is categorized as a health and beauty account in the InstME index, based on the profile's bio and Instagram category across 4,271 posts.
Yes. Tula carries the blue verified badge on Instagram.
A sponsored post from Tula is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,271
12
Posts / Week
2.8
Growth Score
0.2 / 100
Follower Ratio
235.2×
Engagement
0%
