A Branding, Marketing & PR Company in Africa with a focus on SME, Personal & Professional Brand Management. A subsidiary of the @playnetworkafr
Outreach This Creator For FreeFollowers
24.5K
Following
61
Total Posts
Engagement Rate
0.03%
Avg Likes
3
Avg Comments
On Instagram, Play Management Africa is a Business creator with an audience of 24.5K. Play Management Africa has shared 1,454 posts to date, currently around 3 posts a week. Posts average 3 likes and 5 comments, an engagement rate of 0.03%.
Tracked in the InstME index, Playmanagementafr is a Business account with 24.5K followers and a back catalogue of 1,454 posts.
Playmanagementafr records a 0.03% engagement rate, in the bottom quarter (median: 1.46%) for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
Over recent weeks, Playmanagementafr has published about 3 posts per week.
Playmanagementafr keeps its following list short (61) relative to 24.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$86–$160
Based on 24.5K followers and a 0.03% engagement rate, a single sponsored post by Playmanagementafr is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Playmanagementafr | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.46% |
| Average likes | 3 | 334 |
| Average comments | 5 | 22 |
| Posts per week | 3.09 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Play Management Africa is a business creator on Instagram, with 24.5K followers.
Play Management Africa posts on Instagram as @playmanagementafr.
Play Management Africa has 24,480 followers on Instagram (24.5K) as of Jul 9, 2026.
Play Management Africa's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Play Management Africa average 3 likes and 5 comments.
Play Management Africa posts about 3 times per week on average.
Play Management Africa is registered as a creator account on Instagram.
Play Management Africa is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,454 posts.
1,454
5
Posts / Week
3.09
Growth Score
0.6 / 100
Follower Ratio
401.3×
Engagement
0.51%
A sponsored post from Play Management Africa is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
