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73.1K
Following
1.4K
Total Posts
Engagement Rate
0.11%
Avg Likes
70
Avg Comments
On Instagram, Sprout Social is a Business brand based in United States with an audience of 73.1K. To date Sprout Social has posted 1,770 times, currently less than one post a week. Engagement runs at 0.11%, or about 70 likes and 7 comments per post.
Sproutsocial operates a Business account on Instagram, pairing 73.1K followers with 1,770 posts.
Against 5,335 Business accounts with 10K–100K followers in the InstME index, Sproutsocial's 0.11% engagement rate lands in the bottom quarter (median: 1.46%).
The like-to-comment split is roughly 10 to one, indicating an unusually discussion-heavy audience.
Video posts from Sproutsocial average 4.1K views.
Sproutsocial's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$260–$470
Based on 73.1K followers and a 0.11% engagement rate, a single sponsored post by Sproutsocial is worth an estimated $260–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Sproutsocial | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.46% |
| Average likes | 70 | 334 |
| Average comments | 7 | 22 |
| Posts per week | 0.23 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sproutsocial | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.1% |
| Average likes | 70 | 228 |
| Average comments | 7 | 14 |
| Posts per week | 0.23 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Sprout Social is a business brand based in United States on Instagram, with 73.1K followers.
Sprout Social posts on Instagram as @sproutsocial.
Sprout Social has 73,062 followers on Instagram (73.1K) as of Apr 9, 2026.
Sprout Social's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by Sprout Social average 70 likes and 7 comments.
Sprout Social posts less than once a week on average.
Sprout Social is registered as a business account on Instagram.
Sprout Social is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,770 posts.
Sprout Social's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,770
7
Avg Views
4,099
Posts / Week
0.23
Growth Score
2.2 / 100
Engagement
4.73%
A sponsored post from Sprout Social is estimated at $260 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
