Bunurong Land LUNCH. CELLAR DOOR. WEDDINGS. MUSIC. EVENTS. Restaurant - Wednesday - Sunday 11:30am-5pm Cellar Door - 7 Days - 11am-5pm
Outreach This Creator For FreeFollowers
12.4K
Following
1.6K
Total Posts
Engagement Rate
0.53%
Avg Likes
64
Avg Comments
Phillip Island Winery is a Food brand on Instagram based in Australia, tracked in the InstME index with 12.4K followers. Its posts sit across food and music. Phillip Island Winery has shared 546 posts to date, currently less than one post a week. Typical posts draw 64 likes and 2 comments, putting engagement at 0.53%.
Phillipislandwinery is a Food account on Instagram with 12.4K followers and 546 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Phillipislandwinery posts a 0.53% engagement rate that is below the median of 0.75%.
Roughly one in 31 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$43–$81
Based on 12.4K followers and a 0.53% engagement rate, a single sponsored post by Phillipislandwinery is worth an estimated $43–$81. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Music
| Metric | Phillipislandwinery | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.75% |
| Average likes | 64 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 0.32 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Phillipislandwinery | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 0.46% |
| Average likes | 64 | 85 |
| Average comments | 2 | 4 |
| Posts per week | 0.32 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Phillip Island Winery is a food brand based in Australia on Instagram, with 12.4K followers.
Phillip Island Winery posts on Instagram as @phillipislandwinery.
Phillip Island Winery has 12,385 followers on Instagram (12.4K) as of Jul 15, 2026.
Phillip Island Winery's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Phillip Island Winery average 64 likes and 2 comments.
Phillip Island Winery posts less than once a week on average.
Phillip Island Winery is registered as a business account on Instagram.
Phillip Island Winery is categorized as a food and music account in the InstME index, based on the profile's bio and Instagram category across 546 posts.
546
2
Posts / Week
0.32
Growth Score
10.6 / 100
Follower Ratio
7.8×
30.1K
Engagement
0.05%
Phillip Island Winery's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Phillip Island Winery is estimated at $43 to $81. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
