#winery on Instagram, hashtag stats & best tags
249 creators in the InstME index post about winery. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #winery.
#winery hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
249
Average followers
22,055
Median: 9,105
Average engagement rate
2.23%
Median: 0.85%
Average likes per post
222
Median: 83
Average comments per post
12
Median: 4
Average posts per month
8.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #winery
Top countries
Share of creators with a known country
- United States59.4%
- Italy9.4%
- Spain6.3%
- Australia5.5%
- United Kingdom3.9%
- South Africa3.1%
- Argentina2.3%
- Canada2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English80.5%
- Italian10.2%
- Spanish9.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Food35.2%
- Music15.4%
- Business9.9%
- Art7.7%
- Lifestyle7.7%
- Travel7.7%
- weddings5.5%
- Home & DIY3.3%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 54% women / 46% men.
Modeled from the food, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #winery
249 creators in the InstME index mention Winery in their profile.
Ca' di Rajo
@cadirajo.wines
Followers
13.2K
Engagement
3.69%
Veleta Nigeria
@veleta_ng
Followers
11.7K
Engagement
4.26%
Jerome Baker
@lastname_baker
Followers
616.9K
Engagement
0%
Catena Zapata
@catenazapata
Followers
294.4K
Engagement
0.55%
SALTON
@familiasalton
Followers
216.2K
Engagement
0.26%
Chateau Elan
@chateau_elan
Followers
153.8K
Engagement
0.38%
Warner Boin
@confidenceuncorked
Followers
134.1K
Engagement
0%
Vanderpump Wines
@vanderpumpwines
Followers
132K
Engagement
0.02%
Il Borro Toscana
@ilborro
Followers
111.3K
Engagement
0.53%
Old Westminster Winery
@oldwestminsterwinery
Followers
89.4K
Engagement
0.53%
Delaire Graff Estate
@delairegraff
Followers
87.5K
Engagement
0.4%
Raquel Royers
@watchmesip
Followers
85K
Engagement
0%
Hashtags to use with #winery
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #winery
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#winery hashtag FAQ
How many Instagram influencers use #winery?
249 public Instagram creators with 1,000+ followers in the InstME index use winery in their profile or content category.
What is a good engagement rate for #winery posts?
The median engagement rate across #winery creators is 0.85%, and the average is 2.23%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #winery?
Use 20–30 hashtags per post, mixing broad tags like #winery with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #winery creators post from?
The largest share post from United States (59.4%), Italy (9.4%), Spain (6.3%), based on the #winery creators in the index with a known country.
Find creators who already post about Winery
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.