#wine on Instagram, hashtag stats & best tags
2,275 creators in the InstME index post about wine. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #wine.
#wine hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,275
Average followers
87,005
Median: 10,874
Average engagement rate
3.32%
Median: 1.11%
Average likes per post
1,175
Median: 115
Average comments per post
35
Median: 6
Average posts per month
7.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #wine
Top countries
Share of creators with a known country
- United States47.3%
- United Kingdom9.5%
- Italy9.1%
- Australia5.1%
- France5.1%
- South Africa2.6%
- Canada2%
- Spain2%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English80.4%
- Italian11%
- French6.2%
- Spanish2.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Food46.5%
- Music11.3%
- Business9%
- Travel6.1%
- Lifestyle5.2%
- Art4.4%
- Fashion3.9%
- Home & DIY3.2%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the food, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #wine
2,275 creators in the InstME index mention Wine in their profile.
Wine Folly
@winefolly
Followers
514.2K
Engagement
0.29%
Wine Wankers
@winewankers
Followers
155.1K
Engagement
0%
Visit Temecula
@visittemecula
Followers
86.2K
Engagement
1.29%
Orin Swift
@orinswift
Followers
52.1K
Engagement
1.03%
Southern Glazer's
@sgwinespirits
Followers
47.4K
Engagement
0.22%
AIS Official
@aisofficial_ita
Followers
42.5K
Engagement
0.47%
George Miliotes
@winebargeorge
Followers
29.4K
Engagement
0%
joaquín hidalgo
@hidalgovino
Followers
27.4K
Engagement
0.61%
Odedi
@odedis.wine.reviews
Followers
22.7K
Engagement
0%
Premium Tasting
@premiumtasting
Followers
21.3K
Engagement
1.38%
Melissa & Jeff
@drinkthebottles
Followers
17.9K
Engagement
0%
Wines of Great Britain
@winegb
Followers
14.6K
Engagement
0.15%
Hashtags to use with #wine
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #wine
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#wine hashtag FAQ
How many Instagram influencers use #wine?
2,275 public Instagram creators with 1,000+ followers in the InstME index use wine in their profile or content category.
What is a good engagement rate for #wine posts?
The median engagement rate across #wine creators is 1.11%, and the average is 3.32%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #wine?
Use 20–30 hashtags per post, mixing broad tags like #wine with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #wine creators post from?
The largest share post from United States (47.3%), United Kingdom (9.5%), Italy (9.1%), based on the #wine creators in the index with a known country.
Find creators who already post about Wine
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.