#instawine on Instagram, hashtag stats & best tags
#instawine is a wine hashtag. Too few indexed profiles name it directly to report on the tag alone, so the numbers below cover the 2,189 wine creators in the InstME index, the audience you are competing with when you post it.
Wine creator statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers in the wine niche, not only those naming #instawine. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
2,189
Average followers
89,212
Median: 10,643
Average engagement rate
3.37%
Median: 1.13%
Average likes per post
1,233
Median: 114
Average comments per post
37
Median: 6
Average posts per month
7.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts wine content
Top countries
Share of creators with a known country
- United States47%
- United Kingdom9.5%
- Italy9.2%
- France5.3%
- Australia4.9%
- South Africa2.5%
- Canada2.1%
- Spain1.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English80.1%
- Italian11.1%
- French6.4%
- Spanish2.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Food46.7%
- Music11.2%
- Business8.8%
- Travel6.1%
- Lifestyle5.3%
- Art4.5%
- Fashion3.7%
- Home & DIY3.1%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 56% women / 44% men.
Modeled from the food, music, business creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Wine creators to pair with #instawine
2,189 creators in the InstME index work in the wine niche. These are the largest of them, not a list of accounts that have posted #instawine.
Wine Folly
@winefolly
Followers
514.2K
Engagement
0.29%
Wine Wankers
@winewankers
Followers
155.1K
Engagement
0%
Visit Temecula
@visittemecula
Followers
86.2K
Engagement
1.29%
Southern Glazer's
@sgwinespirits
Followers
47.4K
Engagement
0.22%
AIS Official
@aisofficial_ita
Followers
42.5K
Engagement
0.47%
George Miliotes
@winebargeorge
Followers
29.4K
Engagement
0%
joaquín hidalgo
@hidalgovino
Followers
27.4K
Engagement
0.61%
Odedi
@odedis.wine.reviews
Followers
22.7K
Engagement
0%
Premium Tasting
@premiumtasting
Followers
21.3K
Engagement
1.38%
Melissa & Jeff
@drinkthebottles
Followers
17.9K
Engagement
0%
Wines of Great Britain
@winegb
Followers
14.6K
Engagement
0.15%
Nina
@wineandwonderlust
Followers
13.4K
Engagement
0%
Hashtags to use with #instawine
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #instawine
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 7.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#instawine hashtag FAQ
How many Instagram influencers use #instawine?
Too few indexed profiles name #instawine directly to report on the tag by itself. It sits in the wine niche, where the InstME index holds 2,189 public creators with 1,000+ followers, and the stats on this page describe that group.
What is a good engagement rate for #instawine posts?
The median engagement rate across wine creators is 1.13%, and the average is 3.37%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #instawine?
Use 20–30 hashtags per post, mixing broad tags like #instawine with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do wine creators post from?
The largest share post from United States (47%), United Kingdom (9.5%), Italy (9.2%), based on the wine creators in the index with a known country.
Find creators who already post about Instawine
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.