Followers
19.4M
Following
1.7K
Total Posts
Engagement Rate
0.92%
Avg Likes
177,512
Avg Comments
Peyton List is a verified business account. The account has built 19.4M followers on Instagram. The account has published 167 posts, currently less than one post a week. Posts average 177,512 likes and 691 comments, an engagement rate of 0.92%.
Peytonlist is a business account whose 167 posts have grown a following of 19.4M on Instagram.
Each post from Peytonlist averages 177,512 likes and 691 comments, or about one interaction per 109 followers.
Comments arrive at about one per 257 likes, a sign of an audience that mostly engages through likes.
Peytonlist's output runs to less than one post per week.
On audience quality, Peytonlist lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 19.4M followers but only 1,663 accounts followed back, Peytonlist shows the ratio of a well-established account.
Estimated sponsored-post value
$68,000–$130,000
Based on 19.4M followers and a 0.92% engagement rate, a single sponsored post by Peytonlist is worth an estimated $68,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Peytonlist | Cohort median |
|---|---|---|
| Engagement rate | 0.92% | 1.02% |
| Average likes | 177,512 | 25,711 |
| Average comments | 691 | 376 |
| Posts per week | 0.17 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Peyton List is a verified Instagram brand on Instagram, with 19.4M followers.
Peyton List posts on Instagram as @peytonlist.
Peyton List has 19,402,392 followers on Instagram (19.4M) as of Jul 14, 2026.
Peyton List's engagement rate is 0.92%, calculated from average likes and comments per post relative to followers.
Posts by Peyton List average 177,512 likes and 691 comments.
Peyton List posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Peyton List's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Peyton List is registered as a business account on Instagram and is verified.
Yes. Peyton List carries the blue verified badge on Instagram.
167
691
Posts / Week
0.17
Growth Score
18.4 / 100
Audience Score
100 / 100
Engagement
0.07%
A sponsored post from Peyton List is estimated at $68,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
