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Followers
1.9M
Following
735
Total Posts
Engagement Rate
7.39%
Avg Likes
134,613
Avg Comments
Pete Holmes is a verified Beauty brand, with 1.9M followers on Instagram. Content spans beauty and tech. The account has published 2,897 posts, currently less than one post a week. Posts average 134,613 likes and 2,551 comments, an engagement rate of 7.39%.
On Instagram, Peteholmes runs a Beauty account that has published 2,897 posts and gathered 1.9M followers.
Peteholmes has an engagement rate of 7.39%, which is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
For roughly every 53 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Peteholmes has published less than one post per week.
Peteholmes follows only 735 accounts while being followed by 1.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$26,000–$48,000
Based on 1.9M followers and a 7.39% engagement rate, a single sponsored post by Peteholmes is worth an estimated $26,000–$48,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Peteholmes | Cohort median |
|---|---|---|
| Engagement rate | 7.39% | 0.32% |
| Average likes | 134,613 | 6,917 |
| Average comments | 2,551 | 196 |
| Posts per week | 0.09 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pete Holmes is a verified beauty brand on Instagram, with 1.9M followers.
Pete Holmes posts on Instagram as @peteholmes.
Pete Holmes has 1,857,275 followers on Instagram (1.9M) as of Jul 15, 2026.
Pete Holmes's engagement rate is 7.39%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Pete Holmes average 134,613 likes and 2,551 comments.
Pete Holmes posts less than once a week on average.
Pete Holmes is registered as a business account on Instagram and is verified.
Pete Holmes is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,897 posts.
Yes. Pete Holmes carries the blue verified badge on Instagram.
2,897
2,551
Posts / Week
0.09
Growth Score
100 / 100
Follower Ratio
2526.9×
Engagement
0.03%
A sponsored post from Pete Holmes is estimated at $26,000 to $48,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
