Preserving the King’s Legacy The first #10 3x World Cup Champion Top Scorer of All Time (1,283) FIFA Player of the Century Humanitarian
Followers
18.4M
Following
205
Total Posts
Engagement Rate
1.09%
Avg Likes
195,019
Avg Comments
Pelé is a verified Instagram creator, with 18.4M followers on Instagram. Pelé has shared 1,193 posts to date, currently around 3 posts a week. Typical posts draw 195,019 likes and 5,630 comments, putting engagement at 1.09%.
Pele's Instagram presence spans 1,193 posts and 18.4M followers, profiling it as a creator account.
A post from Pele usually lands 195,019 likes and 5,630 comments, near one interaction for every 92 followers.
The like-to-comment split is roughly 35 to one, indicating a healthy amount of conversation.
Pele keeps a posting cadence of about 3 posts per week.
Pele follows only 205 accounts while being followed by 18.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$70,000–$130,000
Based on 18.4M followers and a 1.09% engagement rate, a single sponsored post by Pele is worth an estimated $70,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Pele | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 1.02% |
| Average likes | 195,019 | 25,711 |
| Average comments | 5,630 | 376 |
| Posts per week | 2.78 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pelé is a verified Instagram creator on Instagram, with 18.4M followers.
Pelé posts on Instagram as @pele.
Pelé has 18,424,768 followers on Instagram (18.4M) as of Jul 15, 2026.
Pelé's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers.
Posts by Pelé average 195,019 likes and 5,630 comments.
Pelé posts about 3 times per week on average.
Pelé is registered as a creator account on Instagram and is verified.
Yes. Pelé carries the blue verified badge on Instagram.
A sponsored post from Pelé is estimated at $70,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,193
5,630
Posts / Week
2.78
Growth Score
21.8 / 100
Follower Ratio
89876.9×
Engagement
8.13%
